The Evolving Landscape of the Global Workwear Market In recent years, the global workwear market has been undergoing a structural transformation. Traditional workwear has long emphasized durability and safety, while outdoor apparel is known for comfort, design, and multi-scenario versatility. The fusion of these two categories is giving rise to a new trend: Outdoor Workwear. This shift is redefining the core function of workwear—ensuring protection and compliance while delivering greater comfort and flexibility. Within this transformation, functional fabrics have become a cornerstone of brand competitiveness. Fabric selection now directly determines not only product performance but also whether a brand can secure its position within the “Performance × Sustainability × Market” triangle. Why Talk About “Functionality”? “Functionality” has become the driving force behind the evolution of workwear. It is no longer confined to durability or multi-pocket designs but has evolved into a cross-scenario solution: offering protection, climate adaptability, comfort, and a professional appearance. Key Trends in the Workwear Market 1. The Shift Toward Hybrid Workwear As remote and hybrid work models become standard, professionals are seeking garments that transition seamlessly between office and casual settings. Rigid suits are giving way to hybrid workwear that combines comfort with professional functionality. 2. Sustainability in Workwear: The Demand for Eco-Friendly Sustainability has become a critical decision factor in the workwear sector. Both brands and corporate buyers are increasingly looking for recyclable, biodegradable, and ethically sourced fabrics to meet tightening regulations and rising consumer expectations. 3. Industrial Workwear: Enhancing Durability and Safety In high-risk industries such as construction, manufacturing, and petrochemicals, durability and safety remain non-negotiable. The future of industrial workwear will center on highperformance fabrics that provide protection while maintaining comfort and wearability. Q: What are the three key drivers of industrial workwear? A: Stricter regulations demanding fire-resistant, cut-resistant, and chemical-resistant fabrics; the growing need for breathable and comfortable gear in long working hours; and alarming data from WHO and OSHA showing over 2.78 million work-related deaths annually, underscoring the urgent demand for high-performance protective clothing. Global Market Outlook In 2024, the global workwear market was valued at USD 19.08 billion and is projected to reach USD 30.6 billion by 2033, growing at a CAGR of 5.1%. Demand spans industries including manufacturing, construction, healthcare, hospitality, and corporate offices. Key growth drivers include: 1. Stricter occupational safety regulations and corporate responsibility standards. 2. Rapid industrialization in emerging economies. Regional Trends Europe: Demand has increased by 25%, driven by the EU Green Deal and updated Personal Protective Equipment (PPE) regulations. Germany is focusing on repairable workwear, the UK emphasizes carbon neutrality, and France is investing in reuse platforms. North America: In the U.S., the workwear market remains stable, led by traditional brands such as Carhartt and Dickies, with the rise of streetwear-inspired styles further boosting demand. In Canada, the growth of the energy and mining sectors, combined with updated Canadian Centre for Occupational Health and Safety (CCOHS) guidelines on heat-stress protection, is fueling the development of climate-adaptive textiles. Asia-Pacific: The region accounts for over 42.6% of the global workwear market, with rapid expansion in construction and manufacturing. Demand continues to rise in China and India, while Taiwan and South Korea emphasize high-performance and sustainable fibers. Fabric Recommendations

The Global Recycling Gap and Why Mono-material Fabrics Matter The global apparel industry is under mounting pressure from sustainability goals and circular economy policies. According to the Ellen MacArthur Foundation, less than 1% of textiles are recycled back into new clothing, while another 12% are downcycled into lower-value products; the vast majority is lost to landfill or incineration. One of the key barriers lies in the recycling of multi-fiber blended fabrics: once a fabric combines cotton, polyester, and more than 5% spandex, the tightly interwoven fibers make it impossible to process through current mechanical recycling systems. In contrast, mono-material textiles—garments made entirely from a single fiber such as 100% polyester or 100% nylon—can directly enter same-polymer recycling processes without disassembly. Regulatory Drivers: DPP / ESPR / WRAP The EU Ecodesign for Sustainable Products Regulation (ESPR) entered into force in July 2024, establishing a framework that will soon require brands to disclose product durability, composition, and recyclability. A cornerstone of this framework is the Digital Product Passport (DPP), which mandates transparency across the supply chain. Waste and Resources Action Programme (WRAP) emphasizes that improving textile recyclability requires following the Resource Hierarchy and Design for Circularity principles: prioritize mono-material design and eliminate unnecessary components to simplify recycling. For functional fabric suppliers, simpler, single-material compositions significantly reduce the cost of data collection and verification. In practice, mono-material textiles make it easier for brands to demonstrate compliance with ESPR, DPP, and related frameworks such as Corporate Sustainability Reporting Directive (CSRD) and Extended Producer Responsibility (EPR), lowering due diligence risks while providing a clear recycling pathway. Technical Boundaries and Market Reality While polyester mono-material fabrics excel in recycling efficiency, they are not a universal solution. Removing blends often means sacrificing elasticity, moisture management, or breathability, limiting their use in high-performance sportswear or professional outdoor gear. Infrastructure remains a major challenge: even when garments are designed for recyclability, most regions lack operational textile-to-textile recycling systems. Mono-material design, therefore, must be paired with investment in recycling capacity, policy enforcement, and industry collaboration to deliver its full potential. Hwafune's Approach: Balancing Mono-material Innovation As an outdoor performance fabric supplier, Hwafune has been actively developing singlematerial fabrics to meet both performance and recyclability demands: In its PET / Eco-Poly system with polyester face fabrics, Hwafune has achieved stable 30K/30K hydrostatic pressure and moisture vapor permeability, with a silk-like smooth hand feel. By engineering mechanical stretch, the fabrics retain elasticity without added spandex, enabling same-polymer recycling. Traditional mono-material double-weave fabrics often weigh 200–300 gsm, too heavy for outdoor markets. Hwafune addressed this by introducing SORONA®-based fabrics, verified with carbon accounting, 100-200 gsm, delivering both lightness and recyclability. Pricing perspective: Compared to fabrics of similar high quality, Hwafune’s monomaterial textiles offer a distinctly higher cost–performance value, thanks to the stability already achieved in their technology. Nylon mono-material fabrics remain under active development. Current prototypes face limitations in both cost and performance. Polypropylene (PP) mono-material fabrics, when integrated with Hwafune’s PORLITE® PP membrane, present notable sustainability potential; however, they remain at the development stage and face substantial technical and economic hurdles. These developments illustrate that mono-material fabric innovation is not just about recyclability—it is about balancing performance, sustainability, and cost in the supply chain.

Introduction: Market Demand vs. Trust in Green Claims According to recent surveys, over 70% of consumers are willing to pay a premium for eco friendly products. This immense market opportunity has prompted many companies to repackage their products and services under a "sustainable" label. However, not all companies promoting "green," "eco-friendly," or "sustainable" messages are acting in good faith. What Is Greenwashing? The term "greenwashing" was coined in the 1980s by environmentalist Jay Westerveld. It combines the words "green" and "whitewashing," and refers to misleading environmental claims that mask harmful practices. Greenwashing typically occurs on three levels: Product-Level Greenwashing Exaggerated claims of being “natural” or “eco-friendly” are made in packaging or advertising, while the actual content of sustainable ingredients is negligible (e.g., a product labeled “natural” contains less than 10% natural components). Corporate-Level Greenwashing Companies may showcase small-scale CSR or environmental projects to distract from the environmental damage caused by their core operations. Policy-Level Greenwashing Governments or organizations introduce carbon reduction programs—such as carbon offset mechanisms—that may create the appearance of sustainability without reducing real emissions, and in some cases, even loosening compliance thresholds. ⚠ Market Consequences of Greenwashing Consumer Misguidance: Buyers pay more for “green” products based on ethical intent, only to receive goods with minimal or even negative environmental impact. Trust Erosion: Once misled, consumers may begin to distrust all sustainability claims, which harms the market development of truly eco-conscious products. Regulatory Developments Against Greenwashing In response, legal frameworks around the world are evolving to hold companies accountable for unsubstantiated sustainability claims. Regulatory directions include: Standardization: Unified formats for environmental assessments and reporting Third-Party Verification: Independent validation of all environmental claims Penalties: Increased financial penalties for misleading claims Consumer Compensation: Mechanisms for consumer redress and reimbursement Transparency Requirements: Mandatory disclosure of environmental data and action plans 📊 Greenwashing by the Numbers 42% of corporate environmental claims published online may be deceptive or unverifiable. 58% of global executives admit their companies have engaged in greenwashing; in the United States, this figure rises to 68% . 66% of executives worldwide question the authenticity of their company’s sustainability efforts. 36% of companies have clear tools in place to measure their environmental performance. Case Studies: Greenwashing Has Become a Legal Liability 1️⃣ Shein Case (France, 2025): The DGCCRF fined Shein €40 million for deceptive discount practices and for promoting an “eco collection” without sufficient substantiation, violating fair consumer trade principles. 2️⃣ DWS Case (Germany, 2025): DWS, the asset management arm of Deutsche Bank, agreed to pay €25 million in settlements after jointly being investigated by German and U.S. regulators for overstating ESG performance—marking the first major ESG greenwashing penalty in the financial industry. Industry Recommendations: How Brands and Suppliers Should Respond 🔸Prevent Greenwashing at the Source: Prioritize material selection that aligns with LCA (Life Cycle Assessment) methodologies. 🔸Adopt External Verification: Third-party certifications enhance credibility in sustainability communication and are increasingly required for compliance. 🔸Ensure Data Transparency and Ongoing Disclosure: Publish carbon footprint results and progress reports regularly to build long-term stakeholder trust. HwaFune's Summary of Sustainable Fabric Materials: Material/Brand Material Source Sustainability Highlights Bio Polyester Sorona® Fermented corn → Glucose → PDO + PTA → Polymerization → Yarn Up to 30% CO₂ and 63% GHG reduction vs. Nylon; USDA, OEKO-TEX® Standard 100 Class I Bio Nylon BASF® CPL + Biomethane + Castor Oil→ Yarn Reduces fossil dependence and carbon emissions; Certified under RCS, ISCC PLUS, REDcert² Recycled Polyester UNIFI® 100% bottles → Washed, sorted, flaked, polymerized with EG → Chips → Yarn Fully post-consumer; Verified by U Trust®, FiberPrint®, GRS, SCS Recycled Content Recycled Nylon Seawastex® Melted and purified post-industrial nylon waste (e.g., fishing nets) → Caprolactam → Yarn Traceable batch system (Transaction Certificate); GRS certified ✅ Conclusion: Building Authentic Sustainability from the Ground Up At Hwafune, we place strong emphasis on sourcing sustainable textile materials with clearly defined bio-based content, verified third-party environmental certifications, and traceable recycled fiber origins. All fabrics—whether derived from biopolymers or recycled polyester/nylon—undergo rigorous environmental and technical evaluations to ensure carbon reduction claims are based on scientific evidence, not vague marketing language. In an era of intensified scrutiny over green certifications, eco-friendly fabric labeling, and supply chain compliance, transparent sourcing and responsible communication are no longer optional. These are shared responsibilities between functional fabric suppliers and forwardlooking brands across the apparel and outdoor industries.

🌍 Global Trade Shifts Are Reshaping Market Dynamics Recently, global trade dynamics have once again been shaken—The U.S. government has announced a new wave of high tariffs on over 20 countries, including the EU, Vietnam, and Indonesia. While Taiwan has not yet been officially added to the penalty list, bilateral negotiations with the U.S. remain entangled in disputes over meat imports and semiconductor exports. At the same time, progress in the talks suggests a possible direction toward a “shared prosperity” partnership between the U.S. and Taiwan. Here are key trade developments announced before August 1: China: Pending announcement. In recent months, China has been aggressively seeking alternative markets by dumping low-priced goods into Europe. Chinese companies are suspected of engaging in illicit transshipment through Southeast Asia to evade U.S. tariffs. Japan & South Korea: While Japan has agreed to open its markets in exchange for a reduction of tariffs to 15%, South Korea continues to face the threat of 25% tariffs as pressure to also open its markets. Vietnam: Reached a 20% tariff agreement—down significantly from the previously threatened 46%. A 40% tariff on transshipped goods was imposed to prevent Chinese products from entering the U.S. through Vietnam. India: In talks to reduce tariffs on selected goods to below 20%, aiming to restructure bilateral trade more favorably. EU: Facing a 30% U.S. tariff threat, the EU is considering concessions on auto tariffs to avoid punitive measures starting August 1. Russia: Trump has threatened a secondary tariff of up to 100% to pressure Russia over the war in Ukraine. From U.S. tariff hikes to stricter EU sustainability regulations, and fast fashion brands facing heavy penalties for misleading marketing—global supply chains and trade environments are undergoing major disruption. Ultimately, these shifts affect product pricing and market competitiveness, forcing consumers to reassess their choices between cost, quality, and value. 💬 Consumer Behavior Has Shifted — Brands Must Go Deeper According to GO SURVEY ( 9-21 Apr. 2025, 12,131 respondents): More than 80% of consumers believe that global trade and economic policies influence their purchasing decisions (see chart). This highlights a key insight: brands must go beyond price competition to create deeper emotional connections in order to stand out in today's "personal economy." On the other hand, research also indicates that consumers are increasingly drawn to the value and meaning behind their purchases. They are willing to pay for products and services that offer emotional fulfillment. So how can brands tap into the diverse and layered drivers behind purchasing decisions—to find opportunities for growth amid a climate of uncertainty? Only by actively responding to consumers’ emotions and needs, delivering consistent product and service quality, and creating experiences that surprise and resonate, can brands earn lasting trust. And that, in itself, will be one of the most demanding challenges in the competitive landscape ahead. ⚠ Brand Penalties Are Not Just About Money—They Reflect Lost Trust Fast fashion giant SHEIN was recently fined €40 million by France for greenwashing and misleading discount claims. This isn’t just about monetary penalties—it’s a clear warning that brand integrity and sustainability are under serious scrutiny. Key takeaways for all apparel brands: ⚠ Sustainability must be rooted in real action—from supply chains to material choices—not just marketing language. ⚠ Misleading communications quickly erode brand trust. ⚠ Long-term reliance on low prices is unsustainable, especially in the face of regulatory and ESG pressure. Under the combined weight of EU regulations and U.S. trade barriers, only brands that return to core values—honesty, quality, and resilience—will survive and thrive. 🤝 In Uncertainty, Consumers Seek Meaning and Connection Today’s consumers aren’t just looking to "buy things"—they are seeking alignment, trust, and emotional resonance. When trade advantages fade and price alone can't compete, brands must win on value, integrity, and storytelling. In every conversation, we aim to share the stories and strategic thinking behind each product—So that every piece of fabric becomes not just a purchasing decision, but a bridge between you, your partners, and your customers. Three Core Forces Behind Consumer Spending

Full Exhibition List: Home - PERFORMANCE DAYS functional fabric fair Munich | ISPO.com The Paddle Sport Show – The international Paddle Sports industry trade show A+A 2025 -- World leading trade fair for safety and health at work The world’s leading platform for professionals in the leisure marine equipment industry | Metstrade

During outdoor activities, perhaps the cuff of your jacket was caught on a branch and left with a small hole. It didn’t seem like a big deal at the time. But after a few more pulls and stretches, the tear expanded down the sleeve. Or maybe the hem of your work pants started to fray from a light scuff—just a few loose threads at first, until the fabric gradually split into a wide tear. Tearing is one of the most common forms of fabric failure. As yarns become thinner from repeated friction or localized stress, once one point can no longer bear the load, the first yarn breaks—then the next, and the next—until the entire fabric splits. At HwaFune, we focus on the real-life scenarios that fabrics are exposed to. Every design and test we carry out exists to address those challenges. One of the key evaluations we can provide is tearing strength testing. Elmendorf Type Tearing Strength Tester For tearing strength testing, we use the Elmendorf pendulum method, which conforms to ISO 13937-1:2000 - Textiles — Tear properties of fabrics — Part 1: Determination of tear force using ballistic pendulum method (Elmendorf). This classic method simulates how a fabric tears under localized force. Before testing, we prepare five samples each in the warp and weft directions, measuring 63.5 x 100 mm. To ensure consistent data, the samples are pre-dried at 60–70°C for 1 to 1.5 hours, then conditioned in a standard testing environment (20°C ±2°C, 65% ±2% R.H.) for at least 8 hours. to During the test, the appropriate pendulum weight is selected and placed in its resting position. The fabric sample is then secured between two clamps, aligned at the bottom edge, and a 20.5 mm pre-cut slit is made using a cutting blade. Once the setup is complete, the pendulum is released and swings downward, initiating the tear from the first yarn at the tip of the triangular slit. As the pendulum continues to move, its energy is progressively absorbed by the fabric until the tear is completed. The force consumed during this motion is displayed via the pointer on the scale, providing a direct measurement of the fabric’s tearing strength and its response to concentrated stress. What Affects Tearing Strength—Have You Considered These? Multiple factors influence it. It begins with the fiber: different raw materials have varying intrinsic strength and elongation properties. Coarser yarns and those with higher elongation at break typically provide better tearing resistance. However, excessive twist may make yarns brittle, reducing toughness. Fabric structure also plays a role. Weaves such as satin or twill distribute stress more effectively than plain weaves, helping to delay tear propagation. Density matters too—a fabric that’s too loose tears easily, while one that’s too tight can restrict yarn mobility and lead to stress concentration. Lastly, finishing processes like coating or heat setting, if not properly managed, may reduce fabric elasticity and increase brittleness—compromising tearing performance. That’s why for durability-focused products, it’s valuable to consider tearing strength testing and structural design early in the development process—working closely with HwaFune to ensure that fabric selection aligns with real-world performance needs. Helping You Choose Smarter, Earlier, with Fewer Surprises We understand that choosing fabric isn’t just about spec sheets—it’s about how the material performs in actual use, and how long it holds up. Our role is to provide early insight into fabric structure and behavior, helping you reduce the risk. Fabric Recommendations

Have You Ever Experienced This? 🎯 Scenario 1｜From Booth to Workflow—Start Before the Swatch Arrives You spotted several promising fabrics at the exhibition—great texture, good potential, worth further discussion and design planning.After browsing fabrics from countless suppliers, all the information starts to feel scattered. Back at the office, following up can take time—especially when waiting for physical samples to arrive. “ Now, simply scan the QR code at the show and send the fabric info to your inbox.” When you're back at the office, simply click through from your email to access Hwafune’s TextileCloud™ platform, and instantly access complete specs, material data, high-resolution fabric images, and even 3D fabric simulations. You can also download the 3D files and import them directly into your in-house design software to seamlessly integrate them into your garment pattern-making workflow. 🎯 Scenario 2｜You Want to Launch a Trending Item, But Directionless? You've already built a solid range of core styles—and now you're ready to develop a new sportswear item with strong market potential and standout appeal. But once you begin sourcing fabrics, you quickly realize how incomplete the information often is. Most websites only showcase a limited selection of fabrics—some are kept confidential, others aren't displayed due to custom project constraints. You want to compare options, plan ahead, and start internal discussions—but something essential always seems to be missing, making it difficult for the team to move forward with confidence. In fact, the only thing between “wanting to create”& “being ready to act” is having the right access point. 🧩 5 Key Benefits of FabriSelect™ ☑ 24/7 Access to Centralized Fabric Data – Specs, functions, and test information—all clearly organized and ready when you are. ☑ High-Res Fabric Images – Zoom in to revisit textures and construction details before the physical sample arrives. ☑ 3D Files for Faster Design – Download and apply directly in your 3D design software. ☑ Easy Sharing Across Teams – One link, designers, PMs, and sourcing in sync. ☑ Start Work Before the Sample Arrives – Plan, discuss, and simulate ahead of time. 🤝 The Invisible Structure That Supports Your Product Journey At Hwafune, we believe good products start with control over the details. Through FabriSelect™, we help you save time, improve efficiency, and make your workflow more transparent. Ultimately, our goal is simple: to support you in creating products that truly reflect your brand identity and stand out in the market.

You may recall our previous feature, “Combatting Fast Fashion’s GHG Emissions: How Porlite Makes a Difference | HWAFUNE TEXTILE”, which highlighted the environmental impact of fast fashion. In response to this mass-production, mass-disposal model, an opposing concept—Slow Fashion—has emerged and is increasingly taking center stage in the sustainability conversation. Slow fashion is not about slowing down production; rather, it represents a design and consumption philosophy centered on quality, durability, and responsible sourcing. It advocates for extended product lifecycles, fair labor practices, and conscious use of natural resources. From manufacturing to consumer use, every step of the process is viewed as an opportunity to reduce carbon emissions and minimize waste. In addition, slow fashion encourages more intentional, small-batch purchasing—an effective way to avoid overproduction, inventory surplus, and waste caused by inaccurate demand forecasting. Does Price Really Equal Durability? Environmental organization Hubbub commissioned Censuswide to survey 3,000 UK adults. To test this belief, researchers evaluated 65 garments from luxury, designer, and budget brands, conducting comprehensive fabric performance testing. The study revealed a striking insight: 67% of consumers assume that higher-priced clothing is more durable. The findings not only challenge the assumption that price equates to quality but also show that garment longevity depends more on fabric quality, construction, and care practices. The study also revealed that consumers are more likely to remove stains (62%) and make repairs (54%) on expensive clothing—suggesting that attitudes toward care play a critical role in how long garments actually last. Supporting this, research by WRAP ( Worldwide Responsible Accredited Production ) shows that extending the life of a garment by 9 months can reduce its carbon, water, and waste footprint by 20–30%. In short, durability is the most direct form of sustainability. PORLITE: Enabling Slow Fashion from the Fabric Up “How can we create fabrics that deliver high performance while honoring sustainability commitments?” This question has always been at the heart of what PORLITE stands for. PORLITE utilizes high-stability, polypropylene (PP) membrane technology, engineered to achieve a precise balance of lightweight performance, breathability, and moisture permeability. With a strong focus on energy-efficient production, every meter of fabric is a dual commitment —to the user and planet. All products undergo rigorous testing at Hwafune’s independent laboratory, including hydrostatic pressure resistance, dimensional stability, colorfastness, DWR (Durable Water Repellency), and abrasion resistance, ensuring stable performance from lamination to garment construction and final use. For extreme conditions such as outdoor and watersport applications, PORLITE fabrics can be paired with LDWR (Long Durable Water Repellent) finishes, significantly enhancing waterproof, abrasion durability, and surface stability, thereby extending the overall lifecycle of the material. Beyond Trends—Redefining Value Through Extended Product Lifespan Not every brand can strike a perfect balance between price, aesthetics, and sustainability— Only when consumers and the industry awaken together can a healthy, sustainable market cycle take shape. By choosing durable fabrics, extending product use, and caring responsibly for our garments is how we bring slow fashion to life. Let’s begin with mindful choices—embracing timeless quality over fleeting trends. Together, we can become more conscious consumers and partners in shaping a more sustainable future for the outdoor industry. Related Sources :Fake Luxury Shoe Store Prank proves Luxury is just Perception - Payless Fabric Recommendations

Have you noticed that after several washes, your water-repellent jacket isn’t performing like it used to—water no longer forms droplets on the surface, and the fabric feels worn or less protective? Even the most durable technical garments can lose their performance capabilities without proper care. This article answers the most frequently asked questions about washing and caring for functional garments, helping you avoid damaging mistakes. Q1: What type of detergent should I use for technical apparel? Use a neutral (pH-balanced) detergent. Neutral detergents are gentle and less likely to leave residues that compromise breathability. Avoid fabric softeners, bleach, stain remover, and darks detergents. Q2: Can I scrub stubborn stains with a brush? Avoid hard brushes. Hard bristles may damage technical fibers. For spot cleaning, use a soft brush or gently rub by hand to protect the fabric's integrity. Q3: Can I wash technical apparel with regular clothes? Generally, not recommended. After outdoor use, functional garments may carry sweat salt stains, dirt, and bacteria. Mixing them with other garments can cause cross-contamination or damage from abrasion due to different materials. If time-constrained, refer to Q6 for how to safely machine wash. Q4: Can I machine wash functional garments? Yes, but select “delicate” or “gentle” cycles. This minimizes mechanical abrasion to membranes and coatings. Always place garments in a laundry bag and avoid spin settings that excessively twist or stretch the garment. Q5: Can I tumble dry technical apparel? Yes, but only on low heat and low speed. High heat can degrade water-repellent membranes or alter material properties. Use the “Tumble Dry Low” setting to preserve elasticity and fit. ** What is Tumble Dry Low? 💡 Tumble dry low (or Delicate/Gentle cycle) is ideal for woven fabrics, like sports garments. It’s especially important to dry spandex/exercise clothing on low heat because it helps retain the garment’s performance. Q6: Should I use a laundry bag when washing functional garments? Strongly recommended. Laundry bags help protect delicate features like membrane and zipper. They prevent scratches in the machine drum and reduce the risk of tearing or pilling. Q7: Can I wash technical clothing with hot water? Keep water temperature below 40°C (104°F). High temperatures may cause adhesive tape to peel, delaminate, or weaken membranes. Q8: How often should I wash functional clothing? Depends on usage. Jackets are typically cleaned seasonally or annually to prevent the buildup of sweat and dirt, which can degrade the fabric’s performance. Q9: Are there any extra care tips for dry suit? Yes. HwaFune recommends rinsing your dry suit with clean water immediately after waterbased activities. Lay the garment flat with the outer surface facing up to dry. This prevents salt crystal formation, which can damage waterproof structures and compromise performance in marine or high-humidity environments. 🧵 Care Checklist ✅ Zip and secure everything before washing. ✅ Hang garments in a dry, well-ventilated area. ✅ Tumble dry on low heat to reactivate DWR. Fabric Recommendations

Over the past decade, the global activewear industry experienced rapid growth. But according to McKinsey's Sporting Goods 2025 report, this pace is shifting. While the market grew at an annual rate of 7% between 2021 and 2024, projections show a slight slowdown to 6% by 2029. Rather than signaling a decline, this marks a transition—from competing on speed and scale to balancing growth with operational efficiency and long-term value. Trend 1: Cultural Identity Is Overtaking Pure Performance Activewear is no longer just about performance—it’s now an expression of lifestyle and identity. For Gen Z and millennials, movement is personal. Products must resonate with their values, communities, and cultural codes. Porlite’s sustainable functional fabrics are designed to meet both the performance needs of active lifestyles and the evolving expectations of modern consumers. Crafted from recyclable and decomposable microporous PP membranes, Porlite not only delivers technical functionality for outdoor and urban use, but also resonates with those seeking approachable, low-pressure ways to stay active. It supports a shift toward a more inclusive, lifestyle-oriented vision of movement—where performance and comfort coexist naturally. Trend 2: Brands Must Serve Both Extremes of the Evolving Market Entry-level or inactive consumers—projected to make up 35% of the global population by 2030 —represent not just an overlooked segment, but one of the most promising growth frontiers for forward-thinking brands. Porlite bridges the market divide by aligning with today’s values—sustainability, comfort, and style. Its lightweight build, vibrant colors, and refined texture support both fashionable and functional designs. From technical outerwear to everyday activewear, Porlite empowers brands to deliver eco-conscious performance that fits seamlessly into modern lifestyles. Trend 3: Challenger Brands Are Redefining the Playing Field Between 2019 and 2024, market giants like Nike and adidas lost approximately 3% of their global market share. In contrast, focused challenger brands—Lululemon, Hoka, On, Arc’teryx —gained ground by targeting niche segments and aligning tightly with consumer identity. Porlite, while rooted in the B2B supply chain, fosters partnerships through co-creation— offering support from material selection to recyclability. Though priced above entry-level options, its microporous PP membrane delivers high garment yield—up to 69.4 pieces per kilogram—alongside low energy consumption, reduced waste, and recyclable properties. For brands focused on differentiation and long-term value, Porlite is a smart, future-ready choice. Trend 4: From Selling Products to Creating Experiences According to Grand View Research, the global event ticketing market is expected to hit $150 billion by 2030. Consumers are increasingly drawn to brands that deliver not just goods, but real-world experiences. We encourage our brand partners to bring co-created garments into immersive settings—like water sports, urban events, or outdoor workshops—turning each piece into a lifestyle expression. In doing so, your products become more than apparel; they become an extension of your story and a meaningful part of the consumer’s world. The future of activewear isn’t just about technical apparel—it’s about understanding people’s rhythms, values, and aspirations ! Fabric Recommendations

On April 2nd, U.S. President Donald Trump officially announced a 10% universal tariff on all imported goods, along with additional “reciprocal tariffs” targeting 60 countries with which the U.S. has the highest trade deficits. According to released figures, Taiwan will face a 32% tariff, placing it among the top impacted countries — a development that poses considerable pressure on export-driven industries. Key Points Tariff logic: Reciprocal tariff rate = Trade deficit ÷ Total U.S. imports from the country. Taiwan faces a 32% tariff due to its large exports and trade surplus with the U.S. The new global tariff policy eliminates production relocation as a viable tax avoidance strategy. Impacts & Taiwan Textile Industry's Strategic Strengths Under the new universal tariff framework, relocating to popular Southeast Asian production hubs is no longer an effective way to avoid duties. Publicly available data shows steep tariff rates in Cambodia (49%), Vietnam (46%), and Bangladesh (37%). Taiwan, by comparison, offers three distinct strengths: Proven Quality: Taiwan’s MIT-grade standards and advanced textile know-how are widely trusted by global brands. Sustained Demand: Demand from U.S. consumers for Taiwan’s professional products is unlikely to fade anytime soon. Competitive Barrier Effect: As high tariffs intensify , low-cost competitors face greater risks of being phased out and supply disruptions. This highlights Taiwan’s strength in quality and reliability, further widening the gap and creating long-term strategic differentiation. Enhancing Value and Strengthening Profit Margins In light of evolving tariff policies, the textile industry can no longer rely solely on low-cost production or shifting manufacturing locations to reduce risk. Transformation and value enhancement are now essential to securing future orders and maintaining global competitiveness. Focus on Function & Sustainability : Develop eco-friendly, bio-based, or recycled materials with performance validation to support premium pricing and brand trust. Strengthen Supply Chain Collaboration: Engage suppliers early to co-develop functional, sustainable products that align with brand positioning and innovation. Expand into ESG-Driven Markets : Target regions like Europe and Japan that value ESG, supply chain transparency, and carbon disclosures through trade shows and B2B platforms. 🤝 To Our Valued Partners: We recognize the uncertainty these policies may cause. Hwafune is committed to standing with you—offering resilient, high-value textile solutions for long-term partnership. Let’s navigate this change together and turn disruption into opportunity. Fabric Recommendations

In the context of the current global economic landscape, the textile industry faces complex procurement challenges. Factors such as price volatility, supply chain disruptions, quality assurance challenges, and regulatory compliance requirements significantly affect a company's operational efficiency and financial stability. Time Value: The Accumulation of Delay Costs In the procurement process, time management is a critical implicit cost. Every delay results in the accumulation of costs, lost opportunities, and unmet customer demand. The loss of time is often more destructive than the loss of money, as it directly affects a company's competitive advantage and market opportunities—opportunities that, once missed, cannot be regained. These delays can disrupt production processes or deliveries. As these delays accumulate, the company will face a decline in sales revenue, a gradual weakening of competitiveness, and a long-term negative impact on growth potential. For example, Forever 21 experienced this when its supply chain coordination was inadequate, causing it to miss the peak sales season for trendy apparel. This led to a decline in revenue and brand competitiveness, ultimately forcing them to file for bankruptcy, close at least 200 stores in the U.S., and lose market share. Implicit Costs: The Intangible Burden on Businesses In addition to time value, implicit costs are another critical factor often overlooked in the procurement process. These implicit costs are difficult to quantify, but their impact on businesses is evident. These costs include, but are not limited to • Inventory management issues : Excessive inventory ties up funds and increases storage costs, while insufficient inventory can lead to stockouts, failing to meet market demand. • Quality control problems : Procuring low-quality raw materials can result in rework or scrap during the production process, leading to additional costs. • Profit decline risks : Due to poor inventory management, businesses may be forced to sell at discounted prices or incur additional channel costs, further eroding profit margins. • Legal and compliance risks : Failure to comply with local or international environmental and regulatory standards can lead to fines or lawsuits, further increasing financial burdens. • Supply chain risks : Unstable suppliers may cause delivery delays, affecting production and marketing plans. The textile industry faces growing procurement challenges, but these challenges also present an opportunity for transformation. By addressing time value and implicit costs, businesses can secure long-term growth and stability. “ The time for change is now! Don’t let procurement challenges hold you back—take control with Porlite — your key to sustainable growth and efficiency.” Fabric Recommendations

Have you ever encountered this situation: during the garment manufacturing process, after cutting, sewing, and washing, you find that the sleeves are uneven in length, or the seams have deformed due to shrinkage? When shrinkage control is unstable, these issues arise, disrupting the production process and incurring unnecessary additional costs. As a garment manufacturer or brand owner, are you struggling with how to effectively control shrinkage and prevent such production problems? If so, we are here to help you solve this issue. Shrinkage refers to the dimensional changes that occur in fabric when exposed to heat and moisture. This issue is crucial for every apparel brand's production process. However, not all fabrics from brands on the market can easily control shrinkage, which becomes a significant challenge for many brands during production. Formation & Control of Washing Shrinkage Shrinkage occurs due to the deformation of yarns during the weaving process. Yarns are initially linear structures, and before weaving, both the warp and weft yarns are held under tension in a straight alignment. As the weaving process progresses, the interlacing of the warp and weft yarns causes them to transition from a straight to a wavy, bent form, which shortens their length and forms the fabric. This phenomenon, known as weaving shrinkage, is primarily driven by the bending of the yarns. The extent of shrinkage is directly influenced by the frequency of interlacing and the amplitude of the bending waves. Under normal usage conditions, synthetic fibers and yarns blended with synthetic fibers typically have lower shrinkage rates, such as polyester and nylon. Next are linen, followed by cotton, which tends to shrink when washed with hot water and dried. The fibers with the worst shrinkage are rayon and viscose. Additionally, fabrics containing elastic fibers generally experience higher shrinkage, and wool is also more prone to shrinkage, which is why wool garments often recommend dry cleaning. Moreover, the fabric's production process— including weaving, dyeing, and finishing-process — significantly affects shrinkage. Woven fabrics typically have lower shrinkage compared to knitted fabrics, and the tension applied during production also influences shrinkage after washing and drying. Precision Control: Tailored to Every Percentage At HwaFune, we understand the importance of shrinkage control in both garment production and garment manufacturing. Therefore, we have established strict quality control standards for shrinkage. For example, we control the shrinkage of non-spandex fabrics ± 3%, while spandex fabrics and our popular product Porlite (PP) membrane are maintained at ± 5%. Of course, if you have any specific requirements, we welcome you to contact HwaFune's expert team for further discussions and custom development, working together to create the next competitive, market-leading product. Fabric Shrinkage and Procedure of Shrinkage Test - Textile Learner Fabric Recommendations

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Beyond Fabric, Toward Impactful Solutions and Shared Success Transforming Materials into Competitive Advantages

In today’s rapidly evolving textile market, brand competition is becoming increasingly fierce. Many companies resort to low-price strategies to seize market share, but this often leads to shrinking profits and diminishing brand value. Recent international news highlights the impact of this approach, as Indonesia’s textile industry faces layoffs affecting an estimated 280,000 workers due to cheap imports flooding the market. While low-price strategies may yield shortterm results, they often obscure long-term risks. Companies that fail to address these challenges may lose market competitiveness, face a gradual decline in brand value, and ultimately jeopardize their long-term sustainability. Breaking the Cycle of Price Wars: Leading with Quality and Innovation We understand that truly successful brands achieve lasting growth through a commitment to quality, innovation, and sustainability rather than relying on unsustainable price competition. Therefore, Porlite develops diverse, functional PP membranes tailored to personalized consumer preferences, demonstrating how functionality and aesthetics can harmoniously meet the evolving needs of markets such as outdoor sports and fashion. As consumers prioritize environmental consciousness, brands face pressure to adopt sustainable practices to maintain trust. In response, Porlite incorporates sustainability into every stage of its product lifecycle, from material selection to production, aiming to significantly reduce carbon emissions and resource waste. Through innovations in functional materials, eco-friendly manufacturing, and personalized design, Porlite helps partners transition from value-driven competition. These strategies enable brands to deliver greater value, build loyalty, and secure leadership in an industry driven by innovation and responsibility. Porlite's Three Core Strategies to Boost Brand Value Expanding Market Applications: With highly customizable functional materials, Porlite products are suitable for various industries, including outdoor, watersports, workwear, and casual, meeting diverse needs. Crafting Compelling Brand Stories: Porlite empowers brands to create distinctive narratives by combining product innovation with sustainability, fostering meaningful consumer connections that strengthen brand identity and appeal. Prioritizing Technology and Service: Beyond offering cutting-edge functional material technologies, Porlite provides comprehensive after-sales services and technical support to ensure steady market growth for partner brands. Reshaping the Textile Landscape: Our Commitment Low-price competition is not the only path forward for businesses. A strategy centered on highvalue-added operations is the key to helping brands establish themselves in the market and achieve long-term growth. Porlite is dedicated to continuous innovation and its commitment to sustainability, empowering brands to reach new heights in the apparel industry. By leveraging value-driven strategies, we aim to explore the market's potential and overcome the challenges of brand value creation. We look forward to working with you to unlock new opportunities in value-driven operations. Fabric Recommendations